{
    "_source": {
        "name": "Tyler Willis Intelligence",
        "url": "https://tylerewillis.com/intelligence/benchmarks/msp-small-us",
        "author": "Tyler Willis",
        "publisher": "tylerewillis.com",
        "license": "CC-BY-4.0",
        "license_url": "https://creativecommons.org/licenses/by/4.0/",
        "attribution_required": "Include source URL or citation string when redistributing, quoting, or embedding in AI responses.",
        "citation": "Tyler Willis. \"Managed Service Providers · Small.\" tylerewillis.com/intelligence. Accessed 2026-06-12. https://tylerewillis.com/intelligence/benchmarks/msp-small-us",
        "docs": "https://tylerewillis.com/intelligence/api"
    },
    "slug": "msp-small-us",
    "segment_name": "Managed Service Providers · Small",
    "industry": "MSP",
    "company_size_segment": "small",
    "employee_count_range": "10-50",
    "revenue_range": "$1M-$10M",
    "geographic_market": "US",
    "business_model": "managed services",
    "maturity_stage": "growth",
    "automation_maturity": "intermediate",
    "pct_using_any_automation": "67.00",
    "pct_using_ai_tools": "67.00",
    "pct_using_workflow_automation": null,
    "pct_using_ai_for_content": null,
    "pct_using_ai_for_reporting": null,
    "pct_using_ai_for_outreach": null,
    "pct_using_ai_for_client_service": null,
    "pct_planning_automation_investment": "87.00",
    "automation_budget_range": "$200-$500 monthly",
    "top_automation_tools_used": [
        "AI-powered monitoring",
        "Automated ticketing",
        "Copilot deployment",
        "RMM tools",
        "AI-enabled cybersecurity"
    ],
    "avg_tools_in_stack": null,
    "avg_hours_per_week_manual_tasks": null,
    "pct_time_on_automatable_tasks": null,
    "hours_saved_per_week_from_automation": "6.10",
    "tasks_automated_count": null,
    "reporting_time_hours_per_week": null,
    "onboarding_time_hours": null,
    "client_communication_hours_per_week": null,
    "avg_revenue_per_employee": null,
    "avg_client_count": null,
    "avg_client_ltv": null,
    "avg_monthly_retainer": null,
    "avg_profit_margin_pct": null,
    "automation_roi_reported": "4.00",
    "churn_rate_monthly": null,
    "cac": null,
    "avg_client_acquisition_channels": [
        "referrals",
        "direct sales",
        "online marketing"
    ],
    "pct_referral_driven": null,
    "avg_proposal_conversion_rate": null,
    "avg_sales_cycle_days": null,
    "primary_bottleneck": "manual ticket resolution and cybersecurity threat detection",
    "top_pain_points": [
        "high ticket volume",
        "slow issue resolution",
        "cybersecurity threats",
        "manual repetitive tasks"
    ],
    "top_growth_levers": [
        "AI-driven automation",
        "AI-enabled cybersecurity services",
        "predictive analytics",
        "service desk automation"
    ],
    "benchmark_index_score": "65.00",
    "automation_opportunity_gap": "45.00",
    "predicted_growth_rate": "18.00",
    "ai_insights_summary": "Top-performing small MSPs leverage AI-driven automation to reduce ticket volumes by up to 60% and accelerate issue resolution by up to 50%, achieving 3-5x ROI in targeted workflows. AI-enabled cybersecurity is a key growth area, with over half of MSPs adopting AI for threat detection, significantly saving security team time and enhancing service differentiation.",
    "data_collection_date": "2026-05-25",
    "data_collection_method": "secondary research from industry reports and expert analyses",
    "source_url": null,
    "source_credibility": "secondary",
    "sample_size": null,
    "geographic_scope": "US",
    "statistical_confidence": "0.70",
    "outlier_flag": 0,
    "created_at": "2026-05-24 06:45:02",
    "updated_at": "2026-06-11 05:31:13",
    "uuid": "e9c2b08e-589f-11f1-b032-525400d81b6e"
}