AI & Automation Tools I Actually Use (and Recommend). Learn More
A friendly, practical guide to the agent web — and the people building it.
Agents are becoming the new front door. Most websites aren't ready for them, and that's a fixable problem — usually a smaller one than people think. I'm Tyler. I authored the open standard for agent-operable businesses (OARS, at Knov.ai) and I help teams figure out what to actually do. Start with a free scan, read the standard, or just talk it through.
Some incredible clients
Author of OARS, the open agent-readiness standard
Currently accepting new clients and consulting work
Most "AI readiness" advice falls into two camps: panic ("you're already behind!") or vague reassurance ("just keep doing what you're doing"). Neither helps. The truth is that becoming agent-ready is a sequence of concrete, well-defined steps — and most of them are simpler than they sound. The work below is what I do to make that sequence visible, learnable, and doable for any business.
OARS — the open standard I wrote at Knov.ai — describes what it actually means for a website to be useable by AI. Each level builds on the one before it.
Level 1
An agent can locate and identify your business and its offerings.
Level 2
An agent can comprehend what you do, who it's for, and how it works.
Level 3
An agent can execute defined actions — booking, quoting, querying — on your systems.
Level 4
An agent can complete commercial transactions end-to-end on a customer's behalf.
Level 5
Agents can run internal workflows — not just customer-facing actions.
Pick whichever fits the question you're holding. None of them require commitment — they're all designed to leave you smarter, regardless of whether we ever work together.
If you're curious
Run a scan against your domain. See where you stand on OARS, whether AI assistants are recommending you, how your schema scores. No signup, no commitment.
If you want help
Three tiers — audit, implementation, retainer — built so you can start small and expand only if it makes sense. Most people start with the audit.
If you want to learn
A course, a certification, and a verification program — taught by the person who wrote the standard. For developers, agencies, and consultants who want to do this for their own clients.
The web has had standards for a long time — HTML let browsers read pages, robots.txt told crawlers where to go, Schema.org gave search engines a vocabulary. Each of those made one new kind of software useful on the web.
OARS does the same thing for AI agents. It's open, vendor-neutral, and free for anyone to implement. I write and maintain it because the gap was obvious and nobody else was filling it in a coherent way — not because I needed another credential.
Everything on this site flows from that standard. The consulting is implementing it. The training is teaching it. The tools are measuring against it. The research is mapping how the wider web is adopting it.
Open standard — read it, implement it, free
Levels 1 through 5 — progressive, measurable
Free, no signup, no upsell
Add your domain once. I'll rescan it monthly and email you when something meaningful changes — a new level unlocked, a regression, a long-missing field that finally got added. Use it on your own site, a client's site, or a competitor you're watching.
Testimonials
My goal isn't just to build things — it's to build long-term relationships. Most of my work comes from repeat clients and referrals, because they know I show up, communicate clearly, and deliver.
We had a great experience working with Tyler and would recommend him in the future!
Owner, Landscaping
Tyler provided the expertise and creativity needed for a successful launch of our application.
Product Manager, Software
Time and time again, Tyler has proven to be a vital partner for our company. He is accessible, friendly, and willing to work with you to help you get the results you want.
Marketing Manager, Manufacturing
Working with Tyler is truly a pleasure. He brings a positive and can-do attitude to each project and helps brainstorm and find solutions that make sense. I appreciate his willingness to help organize a map out a project and he always gets it done on-time and on-budget.
Owner, Marketing Agency
Tyler went above and beyond to help us, even well after our initial project was completed. We will definitely be using him again for future projects.
Executive Director, Nonprofit
Very pleased with the support we've received from Tyler. He's always been great at communicating technical things in a way that empowers us to learn and grow in our understanding.
Owner, Real Estate
Tyler combines deep technical skill with practical, real-world thinking. He explains complex digital ideas clearly and follows through with fast, reliable execution. A true professional.
President, Marketing Agency
Tyler always takes a high interest in learning about the specific needs of our business, and then recommending digital solutions that fit with our goals.
Marketing Manager, Manufacturing
I've had the pleasure of working with Tyler for over 10 years. He's an excellent strategic thinker and problem solver making him an invaluable member of any team. I would wholeheartedly recommend Tyler for any future opportunity.
Creative Director, Marketing Agency
Working with Tyler has been a real bright spot and addition to our team. He's honest, hard-working, and someone I never had to chase or second-guess. When problems arise, he remains calm, thinks things through, and comes up with smart, practical solutions. I genuinely trust his judgment and am glad for the opportunity to work with him again and again.
Operations Manager, Marketing Agency
The best part about working with Tyler is that he puts a lot of effort into understanding our business and helping us translate it to our website and other marketing materials in a very efficient way.
Director of Marketing, Food Processing
Tyler makes it easy to learn about marketing and websites, and since he explains everything so well it helps us to understand how valuable they can be!
Executive Director, Nonprofit
I know I speak for the entire team when I say that we value Tyler for being diligent and thorough!
Marketing Manager, Food Processing
Not sure where to start?
If you'd rather not pick a door, send me a note and tell me what's on your mind. I'll respond personally and tell you honestly what I'd do in your shoes — even if it's "do nothing yet" or "you don't need me for this."
I respond personally within 1 business day. No pitch — just a real conversation.
Plain-language answers to the things people ask me most often when they're new to all this.
An open standard that describes what it means for a website to be useable by AI agents — broken into five clear levels, from "an agent can find you" up to "an agent can run things for you." It's free to read, free to implement, and lives at Knov.ai.
No. You need to be technical to build some of it, but you don't need to be technical to understand whether your business is ready, or to decide whether it's worth the investment. That's what the audit is for — I translate the technical picture into a business decision.
It overlaps with SEO — agent-readiness includes some of the same things, like good schema and a healthy sitemap — but the goal is different. SEO is about being found by a person who's searching. Agent-readiness is about being actionable for software that's deciding on someone's behalf. Same web, different consumer.
Run the free OARS scanner against your site. It takes seconds and gives you a real Level 1–2 score. If the score is low, you'll have specific things to fix — which you can do yourself, hand to your developer, or talk to me about. If it's high, you'll know where to focus next.
No. Most of my clients aren't engineers. The job of the consulting is to turn the technical work into business outcomes — booked calls, served customers, retained traffic — so you don't have to learn the stack to benefit from it.
Nothing for the free tools and the standard itself — those are designed to be useful on their own. The audit starts at $2,500 and is fixed-price; implementation work starts at $10K and is modular; retainers start at $2,500/month. The consulting page walks through each tier.
Start the free monthly monitor on your domain. You'll get an email when something changes. No commitment, no upsell — just a quiet way to know where you stand as the web shifts under everyone.