Hi, I'm Tyler.

I've spent the last decade and a half building things on the web — for companies like Microsoft, Costco, and the LA Airport, and for hundreds of smaller businesses and agencies that needed someone who could think it through and ship it. These days I do most of my work around the agent web: I authored the open standard (OARS) for it, I help businesses figure out what to do about it, and I try to make the whole topic feel less mysterious than the hype makes it sound.

How I like to work

I'm a one-person operation by choice. That keeps the work close — you talk to me, I do the work, I follow up. It also keeps me honest: if a project doesn't make sense, I'll tell you, even when it would be a paying engagement. I'd rather lose a deal than build something that won't serve you.

You talk to me, not a project coordinator

Honest opinions, even when they cost me work

Quick replies — usually within a business day

Built into the tools you already use, not a new platform you have to learn

Plain-language explanations of any technical thing — that's part of the work

tyler willis — author of the open agent readiness standard

Easy to reach — email, call, whatever you prefer

15+ years of shipping for real businesses

How I got here

Not a straight line. The detours are where most of the useful learning happened.

2010

Marketing degree

Graduated with a degree in Marketing. I liked the creative and strategic sides of business more than the spreadsheet side, and I figured I'd spend my career somewhere in that space.

2012

Operations at Pepsi

A few years in logistics, eventually as an Operations Manager. Not what I expected to be doing, but I learned how big operations actually run — and that's been useful in ways I didn't appreciate at the time.

2016

Marketing agency work

Joined Mullin/Ashley, a small agency in Maryland, and learned the craft from a really good team. They offered me a partnership; I turned it down to move back to New Hampshire. It wasn't the right fit, even though everyone there was.

2021

Senior development at Designit

Went remote with Designit and led projects for Microsoft, Best Buy, Costco, the Canadian National Railway, the LA Airport, and a long list of others. Big-company work, big-company constraints — both of which taught me a lot about how engineering decisions actually scale.

2024

Going independent

Designit got acquired. I'd already been thinking about consulting on my own, and the timing worked out. Started working directly with local businesses and agencies, building the kinds of systems I'd spent the previous decade learning how to build right.

2026

OARS & Knov.ai

Businesses kept asking me the same question — how do I make this work for AI agents? — and nobody had a complete answer. So I wrote one. OARS is now an open standard for agent-readiness, and most of my consulting now revolves around helping teams figure out what to actually do with it.

Other things I've built

I like making things, so there are a few side projects I've shipped over the years that aren't directly about OARS or agent-readiness. A quick tour:

Formyra — contact forms with intelligence built in. They respond to users, ask followup questions, accept voice input, and transform submitted data before it lands wherever it needs to go.
DelegateZero — an AI-backed decision proxy you can train to act on your behalf for specific tasks, so you stop being the human friction point in your own workflows.
NHHired — a job board for New Hampshire that uses AI to help employers write better job posts and applicants get matched faster.
Modern Text Bible — an in-progress translation of the Bible from the original manuscripts into plain modern English. A personal labor of love.

tyler willis working on a laptop sitting on his porch

Tools I built because I wanted to use them

Side projects that keep the main work honest

Outside of work

I've been married for over 15 years and have four very smart, very fun kids. We love board games — especially on Sunday afternoons when the extended family is over.

I serve as a deacon at our church in Concord, New Hampshire. It's a quiet practice in getting the focus off myself and onto other people, and it's shaped how I show up in the rest of my life. You might also catch me coaching a community soccer team, or doing Spartan races to keep myself moving.

Testimonials

Real Results. Real Relationships.

My goal isn't just to build things — it's to build long-term relationships. Most of my work comes from repeat clients and referrals, because they know I show up, communicate clearly, and deliver.

Working with Tyler is truly a pleasure. He brings a positive and can-do attitude to each project and helps brainstorm and find solutions that make sense. I appreciate his willingness to help organize a map out a project and he always gets it done on-time and on-budget.

Rhiannon McHugh

Owner, Marketing Agency

Time and time again, Tyler has proven to be a vital partner for our company. He is accessible, friendly, and willing to work with you to help you get the results you want.

Rebekah Wicke

Marketing Manager, Manufacturing

Tyler always takes a high interest in learning about the specific needs of our business, and then recommending digital solutions that fit with our goals.

Donna Sichette

Marketing Manager, Manufacturing

Very pleased with the support we've received from Tyler. He's always been great at communicating technical things in a way that empowers us to learn and grow in our understanding.

Doug Ashley

Owner, Real Estate

I've had the pleasure of working with Tyler for over 10 years. He's an excellent strategic thinker and problem solver making him an invaluable member of any team. I would wholeheartedly recommend Tyler for any future opportunity.

Marlayn King

Creative Director, Marketing Agency

We had a great experience working with Tyler and would recommend him in the future!

Tara Peace

Owner, Landscaping

I know I speak for the entire team when I say that we value Tyler for being diligent and thorough!

Patrick Grabovac

Marketing Manager, Food Processing

Tyler went above and beyond to help us, even well after our initial project was completed. We will definitely be using him again for future projects.

Amanda Tuttle-Smith

Executive Director, Nonprofit

Tyler makes it easy to learn about marketing and websites, and since he explains everything so well it helps us to understand how valuable they can be!

Beth Everett

Executive Director, Nonprofit

The best part about working with Tyler is that he puts a lot of effort into understanding our business and helping us translate it to our website and other marketing materials in a very efficient way.

Humberto Hernandez

Director of Marketing, Food Processing

Tyler combines deep technical skill with practical, real-world thinking. He explains complex digital ideas clearly and follows through with fast, reliable execution. A true professional.

Phillip Nones

President, Marketing Agency

Working with Tyler has been a real bright spot and addition to our team. He's honest, hard-working, and someone I never had to chase or second-guess. When problems arise, he remains calm, thinks things through, and comes up with smart, practical solutions. I genuinely trust his judgment and am glad for the opportunity to work with him again and again.

Jenna Goodell

Operations Manager, Marketing Agency

Tyler provided the expertise and creativity needed for a successful launch of our application.

Jake Olsen

Product Manager, Software

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