01
A score you can budget against
Real OARS levels, not a generic readiness rating. The number means the same thing for your business as it does for everyone else's — which means the budget conversation gets a lot more honest.
I wrote the standard for making websites AI-operable. Learn More
Consulting · Audit
A fixed-price, five-layer assessment of where your business stands against the OARS standard — and what's actually worth doing about it. You leave with a scored report and a roadmap you own.
You can feel the conversation shifting — clients ask about ChatGPT, partners ask about agents, vendors send proposals with the words "AI-ready" in them that nobody can actually define. The honest answer is we don't know where we stand, and that's an uncomfortable place to budget from.
The audit is the smallest, cheapest way to convert that uncertainty into a specific list. You'll know what's true today, what's worth fixing now, what can wait, and what to ignore entirely. If the right answer is "you're already in good shape, do nothing yet," I'll tell you — and that's the audit doing its job.
01
Real OARS levels, not a generic readiness rating. The number means the same thing for your business as it does for everyone else's — which means the budget conversation gets a lot more honest.
02
Each item with rough effort and impact — so you can sequence by ROI rather than by whoever-shouts-loudest. The roadmap is yours to execute, with me, with another vendor, or in-house.
03
When someone pitches you "AI-readiness services" next quarter, you'll have a written baseline and a roadmap to hold the pitch against. Most pitches collapse on contact with a real document.
Five layers, each tied directly to OARS levels 0–5. I score every layer, document the specific evidence, and explain what each finding actually costs you in business terms — not just a checklist of technical gaps. The first layer starts at Level 0 — the operational basics that have to be true before anything above them counts.
Layer 1
Can agents reach you and find you at all? Starts with OARS Level 0 — HTTPS, real uptime, Core Web Vitals that don't time out, security headers, and CAPTCHAs that don't block verified agents — then moves up to Level 1: schema, sitemaps, robots, AI-bot directives, and the structured-data layer search and agent crawlers both depend on.
Layer 2
Can agents verify you're real? Identity signals, reputation surfaces across the agent web, OARS verification posture, and the trust artifacts agents will increasingly require.
Layer 3
Can agents understand what you actually do? Service descriptions, pricing semantics, hours and availability, the things customers ask first — and the things they ask before they ask a human.
Layer 4
Can agents do anything on your behalf? Booking endpoints, quoting APIs, MCP server posture, agent cards, and where you currently sit on OARS Levels 3–4.
Layer 5
Can you measure any of this? Agent traffic attribution, AI-referral tracking, the conversion paths your current analytics don't surface. The layer that proves the rest of the work is paying off.
Week 0
A 15-minute call to confirm scope and lock in the fixed price. NDA if you want one. You'll know exactly what the audit will and won't cover before anything is signed.
Week 1
The automated OARS scan, then real time spent reading your site, schema, stack, and actual customer flows. The manual review is where the audit earns its money.
Week 2
A written report drops to you — scored layer-by-layer with the prioritized roadmap. Yours to keep, share, or hand to another vendor, regardless of what we decide together next.
Week 2–3
A 60–90 minute call to go through every finding, push back, and ask "what if we just…" questions. Recording included so the people who weren't on the call can still catch up.
Good fit: Operators and owners who can actually act on the findings — agencies, multi-property businesses, B2B service companies, ecommerce stores already doing real revenue, in-house teams that have been told to "look into AI" without a clear next step.
Not a fit: "I'm thinking about a website someday" or "we just want a $500 SEO checklist." The audit is rigorous, time-intensive on my side, and priced accordingly. If that's not where you are, the free OARS scanner is the right starting point.
Estimated Pricing: $2,500 for a focused single-site audit, up to $5,000 for multi-property or enterprise scope. Fixed before anything starts.
SEO audits optimize for humans searching. The OARS audit assesses whether software can find you, understand you, verify you, and act on your behalf — which is a meaningfully different problem with meaningfully different artifacts (schema, MCP servers, agent cards, action endpoints). There's overlap on the foundations, but the goals diverge above Level 1.
The default audit works from public surfaces — what an agent would see. If you'd like deeper analysis of analytics, internal APIs, or backend systems, we'll talk about read-only access during intake. NDA available before anything is shared.
Good — that's a valid outcome and one I see often. The report is written to be executable by any competent engineering team, with specific enough findings that you don't need me to translate them. If you later want help, the audit cost is creditable toward implementation; if you don't, we part on friendly terms.
Fixed at intake, before anything starts. The price is locked in writing — if the work turns out to be harder than expected, that's on me. The only way the price changes mid-engagement is if you ask for additional scope (a second site, a deeper sub-system review), and then only after we both agree.
Yes. The report is yours to keep and share. No watermarks, no usage restrictions, no "for internal use only" footer.
Multi-property, multi-brand, regulated industries — happy to scope it during intake. Pricing scales accordingly within the $2,500–$5,000 range, and we'd talk before any number is committed.
Ready when you are
15 minutes to confirm scope, share a few details about your business, and lock in a fixed price before anything moves. No commitment if it doesn't feel like a fit.
I respond personally within 1 business day. No pitch — just a real conversation.