I wrote the standard for making websites AI-operable. Learn More

Training · Practitioner Course

Learn to implement OARS — every level, for real clients.

A self-paced course that walks through all six OARS levels (0–5), from operational basics to agent-run workflows. Built for developers, agencies, and consultants who want to deliver agent-readiness as a service — taught by the person who wrote the standard.

Finish it and you unlock 50% off and priority access to the OARS Certified Implementor Program at Knov.ai — the credential and directory listing that businesses look for when hiring someone to do the work.

— who this is for Practitioners, not spectators

The OARS standard is open — anyone can read it. But reading isn’t implementing, and implementing well takes pattern recognition that mostly comes from doing it on real businesses and seeing what breaks. This course is the slow lessons, already paid for, so you can deliver agent-readiness with confidence instead of guessing.

Good fit: web developers, agencies, and consultants who want a repeatable way to take clients from invisible-to-agents up the OARS ladder. Less of a fit: if you just want the spec, it’s free at Knov.ai — start there.

— what you get How the course is built

One ladder, six levels, broken into steps you can ship.

01

Level 0 is free

The whole first level — overview and every lesson — is open to everyone, no account needed. It’s the honest way to see how the course teaches before you pay for anything.

02

Step-by-step, not theory

Each level is split into concrete steps tied directly to the OARS requirements — the specific files, endpoints, and decisions, in the order you’d actually do them for a client.

03

Grows with the standard

The deeper levels — transaction and operations — are still being built as the protocols settle. Enroll once and you get every level as it lands, no upsell.

— curriculum The six OARS levels

What the course covers.

Each level assumes everything beneath it. Level 0 is free; Levels 1–5 are included with enrollment. Click any level to see its overview and steps.

Level 0 · Reachable — Free

An agent can operationally use your site at all.

5 steps

Level 1 · Discoverable

An agent can locate and identify your business and its offerings.

6 steps

Level 2 · Readable

An agent can comprehend what you do, who it's for, and how it works.

6 steps

Level 3 · Actionable

An agent can execute defined actions — booking, quoting, querying — against your systems.

7 steps

Level 4 · Transactable

An agent can complete commercial transactions end-to-end on a customer's behalf.

6 steps

Level 5 · Operable

Agents can run internal workflows — not just customer-facing actions.

5 steps

— finish it, then certify A head start on certification

Complete the course and certification gets a lot cheaper.

The course teaches you to implement OARS. The OARS Certified Implementor Program at Knov.ai is the credential and directory listing that prove it to clients — a separate program with its own standards. Finishing the course is the natural on-ramp, so it comes with a real reward toward it.

01

50% off the program

Pass every knowledge check across the published levels and I’ll send you a private link that takes half off the Certified Implementor Program at Knov.ai — good for a year after you sign up there.

02

Priority access

Course graduates go to the front of the line for the program — no waitlist, no gate. You’ve already done the work, so you’re exactly who the directory is meant to list.

03

Listed where clients look

Once certified, you’re on the Knov.ai implementor directory — your name, your firm, your specialties — where businesses come to find practitioners who can actually do the work.

Enroll

One payment. Every level. Yours as it grows.

$497 one-time for full access to the OARS Practitioner Course — all current lessons plus every level still in development. Finish it and you get 50% off plus priority access to the Certified Implementor Program at Knov.ai. Level 0 stays free whether you enroll or not.

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— FAQ Common questions

Before you enroll.

Does the course make me a Certified Implementor?

Not by itself — certification is a separate program at Knov.ai, with its own credential and directory listing. But the course is the on-ramp: finish it (pass the knowledge checks across the published levels) and you get a private link for 50% off plus priority access to that program, good for a year after you sign up. The link arrives by email the moment you complete the course.

The deeper levels say “in development.” What am I paying for?

Full access to everything that exists today plus everything still being built. Levels 4 and 5 (transaction and operations) depend on commerce and agent-ops protocols that are still moving, so those lessons are landing over time. Your one payment covers them when they do.

Do I need to be a developer?

For Levels 0–2, no — much of it is configuration and content work. Levels 3 and up involve real engineering (APIs, MCP servers, commerce protocols), so a technical background helps from there on.

Can I just read the standard for free?

Yes, and you should — it’s open at Knov.ai. The course is for turning that spec into something you can deliver for clients without learning every lesson the hard way. Level 0 is free here too, so you can judge the difference before paying.

Start free

See how it’s taught before you pay a cent.

Level 0 is open to everyone — overview and every lesson. Work through it, then enroll if it’s the way you want to learn the rest.