[00] — freelance Senior practice · 16+ years

Senior web development and automation, on demand.

Websites, web apps, integrations, AI workflows, internal tools, and white-label engineering — direct from a senior partner, no team in between.

Sixteen years of production work for enterprise (Microsoft, Costco, LAX, the Canadian National Railway), agencies (Designit, Pivot Creative, Mullin/Ashley), and a long list of small and mid-sized businesses. The OARS practice grew out of this work — it didn't replace it. If you need senior engineering on a real project, this is where to start.

Start a conversation Past engagements

Selected clients

tyler willis — senior web developer and automation consultant

Direct partner — engineering decisions made by the person doing the work

Enterprise and agency pedigree, SMB-scale availability

[01] — practice What this is

A senior development and automation practice. Direct engagements with businesses and agencies that want a single technical partner who can scope it, build it, integrate it, and stay accountable for what shipped — without a junior team in the middle or an account manager translating the work. One engineer who's been shipping production systems on the web since 2009.

[02] — capabilities What I'll build

What I build.

A representative sample. Most engagements blend several of these. The throughline is production-grade engineering — code and systems that hold up after launch, not demos that look good in a pitch deck.

Web

Websites & web apps

Marketing sites, custom CMSes, web apps, e-commerce, membership portals, customer dashboards. Architected for the lifespan of the business, not the lifespan of the build — handoff documentation, sane framework choices, and code your next developer can read. PHP, Node, Next.js, WordPress, plain HTML when it fits the job.

AI & automation

Workflows & AI systems

Multi-step automations across the tools your team already uses — CRMs, inboxes, sheets, files, schedulers, billing. AI applied where it actually moves the needle (drafting, classifying, extracting, decisioning), with the engineering discipline to put guardrails around it. Zapier, Make, n8n, or custom code, picked to fit the workload.

Integrations

APIs & middleware

The connective tissue that turns a stack of disconnected tools into a system. REST and GraphQL APIs, custom webhooks, real-time data syncs, CRM and ERP integrations, authentication flows, and the production-grade plumbing that has to work at 3 a.m. on a holiday weekend.

Agency

White-label engineering

Senior developer-for-hire under your brand. Behind the scenes or client-facing under your process. Years of experience as the technical depth behind agency engagements at every scale — from local-shop client work to enterprise builds at Designit. NDAs and non-solicitation are standard; your clients stay yours.

Internal

Tools & dashboards

Custom internal apps for workflows that no SaaS handles well — intake portals, ops consoles, approval queues, reporting layers, admin interfaces. Designed around how the team actually thinks about the work, not how a generic platform forces them to think about it.

Recovery

Rescue & refactor

Half-built integrations, brittle workflows, legacy sites nobody wants to touch, the contractor who disappeared. I diagnose what's actually wrong, give you a straight answer on rebuild-vs-repair, and then do the work. This is one of the most common ways new engagements start.

[03] — how I work

Direct engagement, scoped per project.

One senior engineer, accountable end to end. No account managers, no junior handoffs, no offshore team behind the curtain. You talk to the person writing the code, on the call where the decisions get made.

Most engagements scope in one or two calls and land on a written quote — fixed-scope when the work is well-defined, hourly when it isn't, retainer when the relationship is ongoing. Hourly work starts at $70/hr; fixed-scope and retainer pricing depends on the project and gets quoted after a short scoping call.

Start a conversation Past engagements

Direct line — no account managers, no relays

Fixed-scope, hourly, or retainer — whatever the project actually calls for

Testimonials

Real Results. Real Relationships.

My goal isn't just to build things — it's to build long-term relationships. Most of my work comes from repeat clients and referrals, because they know I show up, communicate clearly, and deliver.

Time and time again, Tyler has proven to be a vital partner for our company. He is accessible, friendly, and willing to work with you to help you get the results you want.

Rebekah Wicke

Marketing Manager, Manufacturing

Tyler provided the expertise and creativity needed for a successful launch of our application.

Jake Olsen

Product Manager, Software

Tyler always takes a high interest in learning about the specific needs of our business, and then recommending digital solutions that fit with our goals.

Donna Sichette

Marketing Manager, Manufacturing

Working with Tyler has been a real bright spot and addition to our team. He's honest, hard-working, and someone I never had to chase or second-guess. When problems arise, he remains calm, thinks things through, and comes up with smart, practical solutions. I genuinely trust his judgment and am glad for the opportunity to work with him again and again.

Jenna Goodell

Operations Manager, Marketing Agency

I know I speak for the entire team when I say that we value Tyler for being diligent and thorough!

Patrick Grabovac

Marketing Manager, Food Processing

We had a great experience working with Tyler and would recommend him in the future!

Tara Peace

Owner, Landscaping

I've had the pleasure of working with Tyler for over 10 years. He's an excellent strategic thinker and problem solver making him an invaluable member of any team. I would wholeheartedly recommend Tyler for any future opportunity.

Marlayn King

Creative Director, Marketing Agency

Working with Tyler is truly a pleasure. He brings a positive and can-do attitude to each project and helps brainstorm and find solutions that make sense. I appreciate his willingness to help organize a map out a project and he always gets it done on-time and on-budget.

Rhiannon McHugh

Owner, Marketing Agency

Tyler makes it easy to learn about marketing and websites, and since he explains everything so well it helps us to understand how valuable they can be!

Beth Everett

Executive Director, Nonprofit

Very pleased with the support we've received from Tyler. He's always been great at communicating technical things in a way that empowers us to learn and grow in our understanding.

Doug Ashley

Owner, Real Estate

The best part about working with Tyler is that he puts a lot of effort into understanding our business and helping us translate it to our website and other marketing materials in a very efficient way.

Humberto Hernandez

Director of Marketing, Food Processing

Tyler went above and beyond to help us, even well after our initial project was completed. We will definitely be using him again for future projects.

Amanda Tuttle-Smith

Executive Director, Nonprofit

Tyler combines deep technical skill with practical, real-world thinking. He explains complex digital ideas clearly and follows through with fast, reliable execution. A true professional.

Phillip Nones

President, Marketing Agency

[04] — start a conversation

Tell me what you're working on.

A paragraph is enough to get a real response. I'll reply personally within one business day with either an honest read on fit, or the questions I need to give you a real quote. No discovery funnel, no sales process, no forms with seventeen fields.

Send a note Or browse past engagements first

I respond personally within 1 business day.