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Tools & Vendor Intel

Rising

Make

Automation Platform · make.com

Make offers a visual automation platform with extensive integrations and advanced features for complex workflows, including AI agents that enable adaptive, multi-scenario decision-making and real-time automation orchestration.

Multi-step workflow automation Complex branching and routing in automations Integration of 3,000+ cloud applications and APIs AI agent orchestration and adaptive workflows Data synchronization and transformation Error handling and scenario scheduling

Maintained by Tyler Willis · AI & Automation Tools · Updated · CC-BY-4.0 — cite this work

Visit Make → View JSON

Assessment

Proprietary scoring across three dimensions: how capable the tool is vs peers, how valuable it is specifically for marketing-agency and SMB clients, and how much it threatens to commoditize independent consulting work.

8/100

Capability

8/100

Agency Value

4/100

Consultant Threat

Commoditization risk: Medium

Acquisition risk: Medium

Capabilities

Each capability is verified against current documentation and review data. Unknown = not confidently determined yet.

Agent Workflows · Yes
Multi-Agent · Yes
MCP Server · Unknown
Memory · Unknown
RAG · Unknown
Voice · Unknown
Vision · Unknown
Code Execution · Yes
Human-in-Loop · Unknown
Real-Time · Yes
Fine-Tuning · Unknown
Public API · Yes
Webhooks · Yes

Pricing

Model: Freemium · credits (operations). Last verified Jun 6, 2026.

Tier

Price

Details

Free

Free

1000 operations (credits) per month, no credit card required

Starter

$10.59/mo

credits (operations)

Pro

$18.82/mo

credits (operations)

Enterprise

Custom

Contact vendor

Pricing History

An append-only record of every price change observed. Compounds over time into something no review site offers.

  • 2026-05-22 starter: $10.59 (first observation)

Integrations

3,000 native integrations.

Key integrations:

Gmail Slack HubSpot Salesforce Airtable

Available on: — · API: REST

Traction & Reception

G2: 4.20 / 5 (0 reviews) · Twitter/X: 33,300 followers · Customers: 350,000+ organizations

Overall sentiment: Positive

Recurring themes from reviews:

  • Powerful visual scenario builder
  • Extensive app integrations
  • Credit-based pricing can escalate costs
  • Steeper learning curve than simpler tools
  • Strong error handling and scheduling
  • AI agents and real-time monitoring

Compliance & Enterprise

✓ SSO ✓ Audit Log

Agency & Partner Value

  • Partner program

Related Tools

Other tracked tools in the Automation Platform space.

Rising

Activepieces

Activepieces is an open-source automation platform with a visual drag-and-drop workflow builder, extensive integrations (300+), AI capabilities including AI Agents and MCP protocol support, and self-hosting options for full data control. It offers a free tier and affordable paid plans with unlimited tasks and advanced team features.

7/100 capability score

Cite this work

This entry is part of the Tyler Willis Intelligence public dataset and licensed under CC-BY-4.0. You're free to quote, redistribute, and feed it into AI systems — please carry the source URL or one of the citation strings below. 

Willis, Tyler. "Make." *AI & Automation Tools*, tylerewillis.com/intelligence, accessed June 26, 2026. <https://tylerewillis.com/intelligence/tools/make>
Willis, T. (2026). Make. Tyler Willis Intelligence — AI & Automation Tools. Retrieved June 26, 2026, from https://tylerewillis.com/intelligence/tools/make
@misc{willis_tools_make,
  author       = {Willis, Tyler},
  title        = {{Make}},
  howpublished = {Tyler Willis Intelligence --- AI & Automation Tools},
  year         = {2026},
  url          = {https://tylerewillis.com/intelligence/tools/make},
  note         = {Accessed June 26, 2026. CC-BY-4.0.}
}
curl -s https://tylerewillis.com/intelligence/api/tools/make.json | jq

Every JSON response carries a _source block with the canonical URL and citation string. Programmatic consumers: read that field.

From the Maintainer

I implement Make for clients.

If you want Make built into your business or your agency's stack — wired into your existing tools, with a real workflow on top — that's the consulting work. Direct conversation, no junior team, senior execution.

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