Deal Recap & Revenue Asset Generator for Brand & Creative Agencies

Never close a creative project without turning it into 6 revenue assets.

Project Close Kit triggers at project completion and automatically generates the case study, pitch content, testimonial request, and awards submission you've been meaning to write — while the creative rationale is still sharp, the client is still in love with the work, and the strategy behind it hasn't evaporated from your team's memory.

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One form. Six assets. Zero great work left undocumented.

Fill out a short form when a project closes. Project Close Kit handles the documentation — while the creative brief is still fresh, the client is at peak satisfaction, and your creative director still remembers the strategic insight that made everything click.

Submit — Fill out a short form at project close: client name, category, what you created, the strategic platform behind it, and the outcomes — brand recall, sales lift, press coverage, social reach, or whatever defined success for this brief.

Generate — Six revenue assets are created from your project details — written to communicate the strategic thinking behind the creative, not just the aesthetic result. Tailored to your category and the language that wins the next pitch in your space.

Deploy — Post the LinkedIn creative breakdown, send the testimonial request, drop the pitch paragraph into your next credentials deck. Done before the wrap party is over.

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Great creative that isn't documented is just great creative that doesn't win new business.

Captured while the strategic rationale is still alive — not reconstructed six months later for an awards deadline.

Six assets. Every single project close.

Each one built to do a specific job — in your next credentials deck, on your agency website, or in a Cannes, Clio, or D&AD submission that your competitors are paying a copywriter £1,000 to write from scratch.

LinkedIn Creative Breakdown Post — Hook, strategic insight, creative approach, results, CTA. Written to get shared by brand managers, CMOs, and marketing directors who are exactly one pitch away from becoming your next client.

Website Case Study — Long-form portfolio content that articulates the brief, the strategic platform, the creative execution, and the measurable impact. The kind of case study that makes a prospect feel like the next brief is already half-written.

Testimonial Request Email — Two variants to send the client at the moment creative approval turns into genuine pride of ownership. That window — between sign-off and the next brief landing — is when the best testimonials are written. Most agencies miss it entirely.

New Business Pitch Paragraph — A category-specific proof paragraph for winning the next client in the same sector. Not recycled credentials boilerplate — a targeted, results-led paragraph built around the work you just delivered.

Awards Submission Draft — Pre-structured for Cannes Lions, Clio Awards, D&AD, One Show, and similar programs. Agencies routinely pay copywriters £1,000–£1,500 per entry. Yours is generated automatically at every close. The agencies winning the most awards aren't always doing the best work — they're the ones entering consistently.

Value Justification Brief — When a client questions creative fees or pushes back on production costs, you have a documented case for the strategic process, the iterations involved, and the business impact delivered. Stop defending your rates from a position of weakness.

Six assets. One form. Every project.

Stop letting the strategic thinking behind your best work disappear the moment the project closes.

The work you just delivered is worth $0 to your next pitch if you don't document it.

Creative agencies lose pitches not because their work is weaker — but because their proof is thinner. The strategic rationale that made the campaign work lives in your creative director's head. The results that justified the budget are scattered across three different reports. The awards submission deadline passes because nobody had time to write it up. Project Close Kit fixes the documentation gap at the only moment it can actually be fixed — right when the project closes.

Triggered at project close — when the creative rationale is still articulate, the client is at peak enthusiasm, and the results are fresh enough to document accurately.

No contracts. Cancel before your next billing cycle and you won't be charged again.

Brand and creative agencies — $449/mo for unlimited team use. One awards submission drafted pays for months of the subscription.

FAQs

We already have a credentials deck and a showreel — isn't that enough?

A showreel shows what you made. A case study proves it worked. Credentials decks win pitches when the work is familiar. Case studies win pitches when the work is new to the prospect — they need to understand the problem you solved, the thinking behind the creative, and the outcomes it delivered. Project Close Kit generates the case study, the awards submission, the pitch paragraph, and the testimonial ask — not just another slide for the deck.

How much do I need to fill in?

A short form — client name, category, what you created, the strategic platform or insight behind it, and the outcomes. Results can be quantitative (sales lift, brand recall scores, earned media value) or qualitative (critical reception, cultural impact, client feedback). The more specific you are, the stronger the output. Most creative directors fill it out in under 10 minutes at final delivery.

Can I edit the output before using it?

Yes — everything is delivered as editable documents. The LinkedIn post and testimonial request typically go out with light edits. The awards submission and website case study get a review pass to align the creative language with how your agency talks about strategy — and to ensure the entry meets the specific criteria of the award you're entering.

The awards we enter have very specific submission formats — will this work?

The awards submission draft gives you the core content — the strategic narrative, the results story, and the creative rationale — structured in the format most major awards programs use. You'll still need to paste it into the specific entry portal and check word counts against each program's requirements, but the hardest part (writing the entry from scratch) is already done. Most teams go from draft to submitted in under an hour.

Can I cancel anytime?

Yes. No contracts, no lock-in. Cancel before your next billing cycle and you won't be charged again.

Stop letting your best work close without a paper trail.

Every project you close without documenting is a pitch asset you don't have, a testimonial you didn't ask for, and a Cannes entry you didn't submit. The agencies winning the most awards aren't always doing the best work. Fix it once.

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See what a closed project is actually worth

Most freelancers and agencies treat project close as the finish line. It's not — it's the starting line for your next deal. Fill out the numbers below to see how much revenue and time you're leaving on the table every time a project ends without a documented close process.