I wrote the standard for making websites AI-operable. Learn More

Deal Recap & Revenue Asset Generator for Freelance Web Designers & Developers

Never finish a project without turning it into 6 revenue assets.

Project Close Kit triggers at project completion and automatically generates the case study, pitch content, testimonial request, and awards submission you've been meaning to write — while the build is still fresh, the client is still celebrating, and you haven't already moved on to the next deadline.

One form. Six assets. No more proposal droughts.

Fill out a short form when you wrap a project. Project Close Kit handles the documentation — while the results are still measurable, the client is at peak satisfaction, and you still remember every decision that made the work good.

Submit — Fill out a short form at project close: client name, industry, what you built, the approach you took, and the results — load speed improvements, conversion lifts, traffic gains, or simply the business problem you solved.

Generate — Six revenue assets are created from your project details — written in your voice, tailored to your niche, and built to win clients who look exactly like the one you just delivered for.

Deploy — Post the LinkedIn case study, send the testimonial request, drop the pitch paragraph into your next proposal. Done before you've even invoiced.

tyler willis local business and agency partner in new hampshire

Every finished project works harder than a logo on a portfolio page.

Documented while it's fresh — not six months later when you're scrambling for proposal content.

Six assets. Every single project.

Each one built to do a specific job — in your next proposal, on your portfolio site, or in an Awwwards or CSS Design Awards submission that puts your name in front of the clients who pay what you're actually worth.

LinkedIn Case Study Post — Hook, build story, decisions you made, measurable results, CTA. Written to get shared by the founders and marketing leads who are exactly one project away from becoming your next client.

Website Case Study — Long-form portfolio content covering the client problem, your approach, the technical and design decisions, and the outcome. The difference between a portfolio that converts and one that just exists.

Testimonial Request Email — Two variants to send the client in the window right after handoff, when they're still riding the post-launch high and before the punch list requests take over. Most freelancers never ask. The ones who do win on every proposal.

New Business Pitch Paragraph — A targeted proof paragraph for winning the next client in the same industry. Not a generic "I've worked with businesses like yours" line — a specific, results-led paragraph that makes the decision easy.

Awards Submission Draft — Pre-structured for Awwwards, CSS Design Awards, Webby Awards, and similar programs. Most freelancers never enter because writing the submission feels like too much work on top of the actual work. Now it isn't.

Value Justification Brief — When a client pushes back on your rate or questions the invoice, you have a documented breakdown of scope, hours, decisions made, and outcomes delivered. Stop discounting. Start defending your value with evidence.

tyler willis local business and agency partner in new hampshire

Six assets. One form. Every project.

Stop losing deals to freelancers who do worse work but document it better.

The project you just shipped is worth $0 to your next proposal if you don't document it.

You've got a backlog of projects from the last 12 months you meant to write up and haven't. The problem isn't that you don't know how — it's that by the time you have a spare hour, the details are hazy, the client has moved on, and starting from scratch feels like too much friction. Project Close Kit removes the friction entirely by making documentation part of the close, not a task you add to next week's list.

Triggered at project close — when results are fresh, the client is happy, and you still remember what made the project worth documenting.

No contracts. Cancel before your next billing cycle and you won't be charged again.

Freelancers — $97/mo. Less than you'd charge for two hours of work. Pays for itself the first time it helps you close a project.

FAQs

I already have a portfolio — why do I need case studies?

A portfolio shows what you made. A case study explains why it worked. Prospects evaluating two freelancers with similar work will choose the one whose portfolio tells a story over the one whose portfolio shows screenshots. Case studies answer the question every client has but rarely asks: "Have you done this before, and what happened?" Project Close Kit generates the full case study — not just the thumbnail.

How much do I need to fill in?

A short form — client name, industry, what you built, and the results. Even qualitative outcomes work: "client launched with confidence," "cut their ops time in half," "replaced a tool they were paying $400/mo for." The more specific you are, the stronger the output — but there's no minimum word count and no blank page to stare at.

Can I edit the output before using it?

Yes — everything is delivered as editable documents. Most freelancers post the LinkedIn case study and send the testimonial request with minimal edits. The website case study usually gets a pass to match your personal voice before it goes on your portfolio.

What if my client doesn't want me to publish the results?

You decide what gets published. Many freelancers generate the full asset set privately and use anonymized or percentage-based versions of metrics in public-facing content. The testimonial request, pitch paragraph, and value justification brief are all usable regardless of what you can share publicly — and the awards submission can often be submitted with confidential metrics that judges see but aren't published.

Can I cancel anytime?

Yes. No contracts, no lock-in. Cancel before your next billing cycle and you won't be charged again.

Stop losing deals to freelancers who document better than you do.

Every project you close without documenting is a proposal asset you don't have, a testimonial you didn't ask for, and a rate increase you couldn't justify. Fix it once.

See what a closed project is actually worth

Most freelancers and agencies treat project close as the finish line. It's not — it's the starting line for your next deal. Fill out the numbers below to see how much revenue and time you're leaving on the table every time a project ends without a documented close process.