I wrote the standard for making websites AI-operable. Learn More

Deal Recap & Revenue Asset Generator for SEO & Content Marketing Agencies

Never close an engagement without turning your rankings into 6 revenue assets.

Project Close Kit triggers at engagement close and automatically generates the case study, pitch content, testimonial request, and awards submission you've been meaning to write — while the keyword movements are documented, the traffic graphs are pointing up, and your strategist still remembers exactly what drove the results.

One form. Six assets. Zero wins left undocumented.

Fill out a short form when an engagement closes or hits a major milestone. Project Close Kit handles the documentation — while the ranking data is locked in, the client is crediting you for the growth, and your team still remembers the strategy decisions that got them there.

Submit — Fill out a short form at engagement close: client name, industry, services delivered, and the results — organic traffic growth, keyword movements, leads generated, revenue attributed, whatever moved the needle.

Generate — Six revenue assets are created from your engagement data — tailored to your vertical, your methodology, and the language that wins the next retainer in your niche.

Deploy — Post the LinkedIn results breakdown, send the testimonial request, drop the pitch paragraph into your next retainer proposal. Done before the offboarding call is even scheduled.

tyler willis local business and agency partner in new hampshire

The results you spent months earning finally work for your next pitch too.

Captured at the moment results land — not six months later when the data is stale and the team has moved on.

Six assets. Every single engagement close.

Each one built to do a specific job — in your next retainer pitch, on your agency website, in a US Search Awards or Content Marketing Awards submission your competitors aren't even filing.

LinkedIn Results Breakdown Post — Hook, strategy overview, keyword and traffic results, CTA. Written to get shared by marketing managers, SEO leads, and heads of growth — the exact audience that hires agencies like yours.

Website Case Study — Long-form portfolio content built around the business objective, content and SEO strategy, execution, and measurable outcomes. Structured to rank for your own target keywords and convert prospects who are already evaluating agencies.

Testimonial Request Email — Two variants to send the client at the moment results become undeniable — before the attribution debate starts, before the budget gets cut, and before a new stakeholder inherits the account and resets the relationship.

New Business Pitch Paragraph — A vertical-specific proof paragraph for winning the next client in the same industry. Drop it into your next retainer proposal or discovery call follow-up where proven experience in their space is the deciding factor.

Awards Submission Draft — Pre-structured for US Search Awards, Content Marketing Awards, the Drum Search, and similar programs. Agencies pay copywriters $500–1,500 per entry. Yours is generated automatically at every close. Enter more, win more, charge more.

Value Justification Brief — When a client questions retainer cost at renewal — or when a new CMO inherits the account and asks why they're paying you — you have a documented record of organic growth, content output, and revenue impact. Ready before you ever need it.

tyler willis local business and agency partner in new hampshire

Six assets. One form. Every engagement.

Stop letting six months of hard-won rankings disappear into a CSV no one opens.

The rankings you just earned are worth $0 to your next pitch if you don't document them.

SEO results take months to materialize — which makes them uniquely valuable proof when they arrive, and uniquely easy to lose when the strategist who drove them moves on, the client churns, or the results get buried in a monthly report nobody rereads. Project Close Kit captures the story at the moment results land, before institutional knowledge disappears with the next team change.

Triggered at engagement close — when results are verified, the client is attributing growth to your work, and the strategist still remembers every decision that drove it.

No contracts. Cancel before your next billing cycle and you won't be charged again.

Freelance SEO consultants — $97/mo. SEO and content agencies — $449/mo for unlimited team use.

FAQs

We send monthly reports — isn't that the same thing?

Monthly reports are for retention. These assets are for acquisition. Your report keeps the current client informed. A LinkedIn breakdown, awards submission, and pitch paragraph are how you turn those same results into the next client. One is a service deliverable — the other is a sales asset. Right now you're probably only building one of them.

How much do I need to fill in?

A short form — client name, industry, services delivered, and the results (organic traffic lift, keyword rankings gained, leads or revenue attributed to organic, content volume produced). The more specific the numbers, the stronger the output. Most strategists fill it out in under 5 minutes at engagement close or a major milestone review.

Can I edit the output before using it?

Yes — everything is delivered as editable documents. Most teams publish the LinkedIn post and send the testimonial request with light edits. The awards submission and website case study typically get a review pass — particularly to verify attribution language and align with how you want to position your methodology publicly.

SEO results take months — when should I trigger this?

Two moments work well: at engagement close when you have cumulative results to document, or at a significant milestone — a major ranking breakthrough, a traffic inflection point, a content program hitting a defined goal. You don't have to wait for a contract end. Some agencies trigger it quarterly so documentation never falls behind the actual work being done.

Can I cancel anytime?

Yes. No contracts, no lock-in. Cancel before your next billing cycle and you won't be charged again.

Stop letting six months of results disappear into last quarter's report.

Every engagement you close without documenting is a pitch asset you don't have, a testimonial you didn't ask for, and an awards entry you didn't submit. Your competitors are entering. Fix it once.

See what a closed project is actually worth

Most freelancers and agencies treat project close as the finish line. It's not — it's the starting line for your next deal. Fill out the numbers below to see how much revenue and time you're leaving on the table every time a project ends without a documented close process.