Deal Recap & Revenue Asset Generator for Web Design & Development Agencies

Never launch a site without turning it into 6 revenue assets.

Project Close Kit triggers at project launch and automatically generates the case study, pitch content, testimonial request, and awards submission you've been meaning to write — while the build is still fresh, the client is still celebrating go-live, and your dev team still remembers every decision that made it work.

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One form. Six assets. Zero launches wasted.

Fill out a short form when you push a project live. Project Close Kit handles the documentation — while the performance benchmarks are fresh, the client is at peak excitement, and your team still remembers the technical decisions behind the results.

Submit — Fill out a short form at launch: client name, industry, what you built, the technical approach, and the results — load time improvements, conversion lifts, traffic gains, whatever moved the needle.

Generate — Six revenue assets are created from your project details — tailored to your stack, your results, and the language that wins new clients in your niche.

Deploy — Post the LinkedIn launch breakdown, send the testimonial request, drop the pitch paragraph into your next proposal. Done before you've even merged the post-launch branch.

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Every launch becomes a portfolio asset that actually wins work.

Captured while the build is live and the team still knows what they built and why.

Six assets. Every single launch.

Each one built to do a specific job — in your next proposal, on your portfolio page, in an Awwwards or CSS Design Awards submission your competitors aren't even filing.

LinkedIn Launch Post — Hook, build story, technical decisions, measurable results, CTA. Written to get shared by founders, marketing directors, and ops leads — exactly the people who commission the next build.

Website Case Study — Long-form portfolio content covering the brief, technical approach, design decisions, and before/after results. Structured to rank for your target keywords and convert visitors who are already comparing agencies.

Testimonial Request Email — Two variants to send the client during the go-live high, when enthusiasm peaks and before post-launch punch list items become the dominant memory. That's the window — and it's shorter than you think.

New Business Pitch Paragraph — A targeted proof paragraph for winning the next client in the same vertical. Drop it into your next proposal or discovery call follow-up where comparable experience closes the deal.

Awards Submission Draft — Pre-structured for Awwwards, CSS Design Awards, Webby Awards, and similar recognition programs. Agencies pay copywriters $500–1,500 per entry. Yours is generated automatically at every launch. Enter more, win more, charge more.

Value Justification Brief — When a client questions your day rate or project fee, you have a documented breakdown of scope complexity, hours invested, and measurable business outcomes. Ready before the conversation ever comes up.

Six assets. One form. Every launch.

Stop letting your best builds collect dust in a Notion doc nobody reads.

The site you just launched is worth $0 to your next proposal if you don't document it.

Your lead developer knows exactly why it performed — the architecture choice, the performance optimization, the UX decision that cut the bounce rate in half. That knowledge lives in their head. When they move on, it goes with them. Project Close Kit captures the story at the moment of launch, before institutional knowledge becomes a casualty of your next hire cycle.

Triggered at project launch — when performance benchmarks are fresh, the client is thrilled, and the team still remembers every decision that made it work.

No contracts. Cancel before your next billing cycle and you won't be charged again.

Freelance designers and developers — $97/mo. Web agencies — $449/mo for unlimited team use.

FAQs

We already add projects to our portfolio — isn't this the same thing?

A portfolio entry is a screenshot and a logo. A case study is proof. The difference is whether a prospect finishes reading and thinks "they've done this before" versus "they've done this before and here's exactly what happened." Project Close Kit generates the case study, the pitch paragraph, the testimonial ask, and the awards submission — not just the portfolio tile.

How much do I need to fill in?

A short form — client name, industry, what you built, the tech stack, and the results (Core Web Vitals improvements, conversion rate lift, traffic gains, anything measurable). The more specific the numbers, the stronger the output. Most project leads fill it out in under 5 minutes immediately after launch sign-off.

Can I edit the output before using it?

Yes — everything is delivered as editable documents. Most teams use the LinkedIn post and testimonial request with minimal edits. The awards submission and website case study typically get a light review pass before publishing — particularly to align tone with how your agency talks about its work publicly.

What if the client hasn't seen post-launch results yet?

Document what you have at launch — the technical improvements, the scope delivered, the qualitative feedback. You can always update the case study once 30 or 60-day performance data comes in. The testimonial request and pitch paragraph are fully usable from day one regardless of post-launch metrics.

Can I cancel anytime?

Yes. No contracts, no lock-in. Cancel before your next billing cycle and you won't be charged again.

Stop letting your best builds disappear into the portfolio graveyard.

Every launch you close without documenting is a proposal asset you don't have, a testimonial you didn't ask for, and an awards entry you didn't submit. Your competitors are entering. Fix it once.

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See what a closed project is actually worth

Most freelancers and agencies treat project close as the finish line. It's not — it's the starting line for your next deal. Fill out the numbers below to see how much revenue and time you're leaving on the table every time a project ends without a documented close process.