Expert Positioning & Earned Media Engine for Executive Coaches

Get quoted in the publications your ideal clients actually read.

Quoted monitors journalist requests, podcast guest calls, and newsletter opportunities daily — scores each one against your coaching expertise, drafts a personalized pitch in your voice, and sends it the moment you approve.

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One Forbes quote does more for your practice than six months of LinkedIn posts.

Every day, Quoted scans live journalist requests, Substack posts, podcast guest calls, and media lead sources — then does the work of matching, drafting, and queuing only the opportunities worth your time. You show up as the expert. We do the legwork.

Monitor — Daily pulls from journalist tweets, Substack posts, podcast guest requests, and lead sources like Qwoted and SourceBottle — filtered for leadership, executive performance, and coaching topics.

Score — Each opportunity is matched against your coaching niche and methodology. Only high-fit requests make it to your queue — no sifting through stories about industries you don't serve.

Draft — A personalized pitch is written in your voice, referencing the journalist's specific angle and recent work — not a generic credential dump that gets deleted without being read.

Approve — The pitch arrives in your inbox with a one-click approval. Review it, send it, or refine it first. Your positioning stays entirely yours — nothing goes out without your sign-off.

Track — Opens, replies, and placements logged automatically. See exactly which outlets you're landing and what angles are winning you coverage.

executive leadership coach getting press coverage

PR agencies charge $5–15k/month for this.

Your voice. Your positioning. Nothing sends without you.

Leadership and executive topics are among the most journalist-covered beats in business media.

Quoted monitors the full range of earned media opportunities for executive and leadership coaches — because your next ideal client may be reading a publication, podcast, or newsletter you'd never think to pitch manually.

Journalist Requests — Reporters at business, HR, and leadership publications actively sourcing expert coaches for articles on executive burnout, high-performance culture, team dynamics, and more. Captured the moment they post.

Podcast Guest Requests — Hosts of leadership, entrepreneurship, and professional development podcasts actively searching for coaches with your depth. One strong episode creates authority that outlasts any ad campaign.

Newsletter Features — Substack writers covering leadership, organizational culture, and professional growth looking for practitioner-level insight. High-trust, niche audiences where your future clients are already paying attention.

Qwoted & SourceBottle — The active media lead platforms where journalists post sourcing requests. Monitored and filtered daily so only leadership-relevant, time-sensitive opportunities reach you.

executive coach earning media coverage and press placements

Multiple sources. One filtered queue.

Pitches written around the journalist's actual angles — not your bio.

Everything in your monthly credibility report.

Quoted doesn't just send pitches — it tracks everything and turns your placement activity into a running record of your growing authority as an executive coach.

Opportunity Matching

Every inbound media request scored against your coaching expertise and niche. Only high-fit opportunities surface — no irrelevant leads cluttering your queue or wasting your review time.

Personalized Pitch Drafts

Each pitch is written around the journalist's recent work and stated angle — not a templated credential drop. The kind of pitch that reads like it came from a practitioner, not a publicist.

Placement Tracking

Opens, replies, and confirmed placements logged automatically. Know exactly which outlets you're landing coverage in and which angles are resonating with journalists.

Monthly Credibility Report

A monthly summary of pitches sent, placements secured, and media outlets covered. A living proof-of-expertise document — shareable with prospects, partners, and speaking bureaus.

One placement changes how prospects see you before you ever speak.

Executive coaching is a trust business. A single strong feature in a publication your clients respect does more than any cold outreach campaign. Quoted gets you into the cycle — without the agency retainer.

You approve every pitch before it sends. Your positioning, your voice, your control.

No contracts. Cancel before your next billing cycle and you won't be charged again.

$797/mo — a fraction of what a PR agency charges for less automation, more overhead, and a junior account rep who doesn't understand your work.

FAQs

I'm not a celebrity coach. Will there even be relevant opportunities for me?

Consistently, yes. Leadership, executive performance, workplace culture, and organizational change are among the most frequently covered topics in business journalism. Journalists covering Harvard Business Review, Forbes, Fast Company, Inc., and dozens of trade publications and podcasts are regularly sourcing practitioners — not just famous names. The filtering means you only see requests that match your specific niche, so you're not wasting time on opportunities that aren't relevant to your work.

What makes the pitches good enough to actually get responses?

The personalization. Most expert pitches fail because they're credential drops — a paragraph about certifications and client outcomes that doesn't acknowledge what the journalist is actually writing about. Quoted reads the journalist's last several articles and writes a pitch that references their specific angles and framing. That's the difference between a pitch that gets filed and one that earns a reply and a quote.

Do I have to approve every pitch?

Yes — every pitch comes to you first. This keeps you in full control of your positioning and how you're represented. In practice, most clients spend under five minutes a day on approvals. The filtering means only high-fit opportunities reach you, so you're not reviewing noise — just real, relevant prospects for your practice.

How long before I see placements?

Most clients see their first reply or placement within the first 30 days. Leadership and executive topics generate consistent journalist demand, so the volume of relevant opportunities tends to be strong. And placements compound — your first quote makes the next pitch easier to land, and a growing media presence shifts how prospects engage with you before the first conversation.

Can I cancel anytime?

Yes. No contracts, no lock-in. Cancel before your next billing cycle and you won't be charged again.

Journalists covering leadership and executive performance are looking for experts like you right now.

Every day you're not in their inbox is a placement — and a prospect — someone else is getting. Start showing up in the publications your clients actually read.

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See what invisible expertise is costing you

Journalists are looking for sources like you every single day — and finding someone else instead. Not because you're less qualified, but because you're not in the room. PR agencies charge $5–15k a month to put you there. Fill out what you know below and we'll show you what earned media is actually worth to your business, and what it's costing you to stay quiet.