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Expert Positioning & Earned Media Engine for Fractional Executives

Your next client is reading about someone else's fractional CMO. Make it yours.

Quoted monitors journalist requests, podcast guest calls, and newsletter opportunities daily — scores each one against your functional expertise, drafts a personalized pitch in your voice, and sends it the moment you approve.

You're selling expertise by the hour. Being quoted is how you prove it scales.

Every day, Quoted scans live journalist requests, Substack posts, podcast guest calls, and media lead sources — then does the work of matching, drafting, and queuing only the opportunities worth your time. A fractional engagement starts with trust. Earned media is how you build it before the first conversation.

Monitor — Daily pulls from journalist tweets, Substack posts, podcast guest requests, and lead sources like Qwoted and SourceBottle — filtered for your functional discipline, whether that's marketing, finance, operations, technology, or revenue strategy.

Score — Each opportunity is matched against your specific domain, stage focus, and the types of companies you serve. Only high-fit requests reach your queue — not generic business stories with no relevance to your work.

Draft — A personalized pitch written in your voice, referencing the journalist's specific angle and recent work. Positioned as a practitioner with current in-the-trenches experience — not a retired exec recycling old war stories.

Approve — Every pitch arrives in your inbox before it goes anywhere. Review it in seconds, hit send, or refine it first. Nothing goes out that doesn't represent you exactly as you want to be seen.

Track — Opens, replies, and placements logged automatically. Build a media record you can show to every new prospect — proof that your thinking is recognized beyond your current client roster.

fractional executive building thought leadership through earned media

PR agencies charge $5–15k/month for this.

You approve everything. Nothing sends without you.

Media coverage is the sales asset that works while you're heads-down with clients.

Fractional executives don't have time for active outbound between engagements. Quoted monitors the full range of earned media opportunities so your pipeline keeps moving even when you're fully deployed — across every channel journalists and podcast hosts are actually using to find expert sources.

Journalist Requests — Reporters at business, startup, and trade publications actively sourcing fractional and interim executives for stories on growth strategy, go-to-market, financial operations, and leadership transitions. Captured the moment they post.

Podcast Guest Requests — Hosts of founder, operator, and B2B growth podcasts actively looking for practitioners with real engagement experience. One episode reaches exactly the kind of founder who hires fractional help.

Newsletter Features — Substack writers covering startups, SaaS, and business operations looking for expert contributors with in-the-trenches perspective. Their subscribers are founders and operators — your exact buyer.

Qwoted & SourceBottle — The active media lead platforms where journalists post sourcing requests. Monitored and filtered daily so only the opportunities relevant to your function and focus area reach you.

fractional CMO CFO CTO earning press and podcast placements

Multiple sources. One filtered queue.

Pitches written around the journalist's actual angles — not your LinkedIn headline.

Everything in your monthly credibility report.

Quoted doesn't just send pitches — it tracks everything and turns your placement activity into a documented record of your growing authority as a fractional executive. Hand it to every new prospect.

Opportunity Matching

Every inbound media request scored against your functional expertise and the industries you serve. Only high-fit opportunities surface — no irrelevant leads pulling you away from client work.

Personalized Pitch Drafts

Each pitch references the journalist's recent work and specific angle — not a generic exec bio. The kind of response that reads like it came from someone actively operating at the level they're asking about.

Placement Tracking

Opens, replies, and confirmed placements logged automatically. Know which outlets you're landing and which angles are generating responses — so you sharpen your positioning over time.

Monthly Credibility Report

A monthly summary of pitches sent, placements secured, and media outlets covered. A tangible authority document — ready to share with prospects, boards, and the founders considering whether to bring you in.

A media placement is a sales asset that compounds. Your LinkedIn post isn't.

Fractional work is won on perceived expertise. A quote in a publication your prospects read, or a podcast episode that shows up when they search your name, changes the dynamic of every new engagement conversation. Quoted builds that record for you — without the agency overhead.

You approve every pitch before it sends. Under five minutes a day. Full control over how you're positioned.

No contracts. Cancel before your next billing cycle and you won't be charged again.

$797/mo — less than one day of your billing rate, and a fraction of what a PR agency charges to do half as much.

FAQs

I work across multiple industries. How does the matching handle that?

Your expertise profile captures both your functional discipline and the industries or company stages you work with. The matching layer scores opportunities against the full picture — so a fractional CMO who focuses on SaaS go-to-market will see very different opportunities than one who focuses on consumer brands or professional services. If your focus shifts over time, your profile can be updated to reflect it.

What makes the pitches good enough to actually get responses?

The personalization. Most expert pitches fail because they read like a résumé — a list of titles and company names that doesn't engage with what the journalist is actually writing about. Quoted reads the journalist's last several articles and writes a pitch that references their specific angles and framing. For fractional executives in particular, leading with current client work and live problems you're solving — rather than past roles — tends to generate significantly stronger responses.

I'm already busy with clients. How much time does this actually take?

Most clients spend under five minutes a day. The filtering means only high-fit opportunities reach your queue — you're not reviewing noise. Each pitch arrives pre-drafted and ready to approve or adjust. The entire point is that the monitoring, matching, and drafting happens without you — you just review what's worth your time and send what you want to send.

How long before I see placements?

Most clients see their first reply or placement within the first 30 days. The fractional and interim executive model is a growing beat in business journalism — reporters covering startups, SMBs, and organizational design are actively looking for practitioners to source. And placements build on each other: a quote in one outlet makes the next pitch easier to land, and a growing media presence means your name comes up when founders are researching whether to hire fractional help.

Can I cancel anytime?

Yes. No contracts, no lock-in. Cancel before your next billing cycle and you won't be charged again.

Journalists covering startups and business operations are sourcing fractional experts right now.

Every day you're not in their inbox is a placement — and a prospect — going to someone else. Start showing up in the outlets your next client is already reading.

See what invisible expertise is costing you

Journalists are looking for sources like you every single day — and finding someone else instead. Not because you're less qualified, but because you're not in the room. PR agencies charge $5–15k a month to put you there. Fill out what you know below and we'll show you what earned media is actually worth to your business, and what it's costing you to stay quiet.