Dead Lead Resurrection Engine for Commercial Insurance Brokers

Your quoted prospects didn't find a better broker. They found a reason to stay put — temporarily.

Reclaim monitors what's changed at every cold prospect's business since they went quiet — then writes a reactivation message timed to the exact moment their coverage needs just outgrew what they have.

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Signal-matched outreach. Not another renewal-cycle reminder.

Reclaim pulls your cold prospect list every day, selects the next business, researches what's changed since they went quiet, then generates a reactivation message built around a real, current change to their risk profile — not a calendar prompt tied to when you last spoke.

Upload — Drop in your cold prospect list: business name, contact, last touchpoint, what lines of coverage you were quoting, and why they didn't move forward — "renewed with current broker," "price sensitive," or "went quiet" all work.

Research — Reclaim scans each business for what's changed since they went quiet: significant headcount growth, a new location or facility, a product launch that changes liability exposure, a leadership change, or an acquisition that reshuffles their entire coverage picture.

Score — Each prospect is ranked by how significantly their business has changed and how directly that maps to a coverage gap or a reason to re-evaluate their current policy. The most compelling conversations surface first.

Write — A ready-to-send reactivation message is generated for each prospect, referencing the specific business change — not "just wanted to revisit your coverage" but a message that positions you as the broker who noticed something important before they did.

Deliver — A prioritized daily report lands in your inbox: which prospect to contact today, what changed at their business, and the message to send them.

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A commercial account worth $8k in annual premium is a client relationship worth keeping for decades.

Winning back a quoted account costs you nothing but a well-timed email.

Businesses don't stay the same. Their coverage usually doesn't keep up.

The prospect that renewed with their current broker last year did it because switching felt like more effort than it was worth. But their business kept moving. They hired, expanded, acquired, launched. And their current broker — the one they stayed with out of inertia — almost certainly hasn't had the conversation about what any of that means for their coverage. That gap is your opening.

Significant Headcount Growth — More employees means higher workers' comp exposure, updated EPLI needs, and group benefits conversations their current broker may not have flagged.

New Location or Facility — A second office, a new warehouse, a new state of operation. Each one creates property, liability, and compliance exposure that a policy written for a smaller business doesn't cover.

New Product Line or Service Offering — New products mean new liability exposure. Professional services, manufacturing, distribution, software — each shift in what they do requires a coverage review.

Acquisition or Merger — One of the most underinsured moments in a company's lifecycle. Combining entities, inheriting liabilities, adding assets — rarely does anyone think to call their broker first.

New Ownership or Leadership — A new CEO, new ownership group, or private equity entry almost always triggers a full review of business costs and vendor relationships — including insurance.

Their current broker is coasting on inertia. You're showing up with a reason.

Reclaim finds the exposure gap. You arrive as the broker who was paying attention.

What lands in your inbox every day.

Not a list of accounts to call before renewal season. A prioritized, actionable brief on which cold prospect's business just changed in a way that makes your conversation urgent — with a message that opens the door.

Prioritized Prospect

One business from your cold list, fully researched and ranked by the significance of what's changed in their risk profile, with a reactivation message ready to send today.

Company Signal Summary

A brief on exactly what changed — the specific business event that creates a coverage conversation worth having right now, not at the next renewal cycle.

Ready-to-Send Message

A reactivation message built around the signal — not "wanted to check in ahead of your renewal" but "noticed you opened a second location and expanded into distribution — those changes typically create some coverage gaps worth reviewing before something happens."

Google Sheets Status Log

Every prospect tracked with signal type, last contact date, reactivation status, and outcome. Your cold book of business works itself in the background while you focus on your active accounts.

You quoted them once. Their business is completely different now.

Commercial accounts are worth $5,000–$50,000 in annual premium — and they renew year after year once you earn the relationship. The businesses in your cold prospect list have grown, changed, expanded, and taken on risk their current broker hasn't addressed. The broker who shows up with a specific, relevant observation earns the meeting. That's the meeting that turns into a decade-long account.

Runs every day — upload your prospect list once, get a prioritized outreach every day.

No contracts. Cancel before your next billing cycle and you won't be charged again.

$397/mo for any commercial broker with a quote history, a prospect list, or a book of accounts that went quiet.

FAQs

How is this different from timing my outreach around renewal dates?

Renewal-timed outreach puts you in competition with every other broker who tracks the same dates. Reclaim puts you in front of a prospect when their business just changed in a way that makes their current coverage potentially inadequate — before they've started shopping, before renewal season, and before the conversation becomes purely about price. Showing up with a specific, relevant observation about their business is a fundamentally different conversation than showing up asking for a chance to requote.

What information do I need to provide about each prospect?

A simple spreadsheet works — business name, contact, when you last spoke, what lines you were quoting (GL, property, workers' comp, cyber, E&O, etc.), and why they didn't move forward. "Renewed with their current broker," "price was the issue," or "went quiet after the quote" is plenty. We'll help you pull and format whatever you have during onboarding.

What if some of my cold prospects are from several years ago?

Those are often the best opportunities. A business you quoted two or three years ago has very likely grown, added locations, changed ownership, or expanded into new services since then — none of which their current broker has necessarily addressed. The older the prospect, the more change has accumulated. And the more change, the more compelling your reason to reach out.

Do I review the messages before they go out?

Yes, always. Nothing goes out without your review. Each day's report includes the signal, the business context, and the suggested message. Most brokers send with light edits or none at all — but you're always in control of what goes out and when. Given the compliance-sensitive nature of insurance outreach, that review step matters and it's always yours.

Can I cancel anytime?

Yes. No contracts, no lock-in. Cancel before your next billing cycle and you won't be charged again.

They didn't find a better broker. They just didn't have a reason to switch yet.

Inertia keeps most commercial accounts with their current broker longer than it should. But inertia has a breaking point — and it's almost always a business change their broker didn't notice. Be the one who noticed. Be the one who called. That's how cold prospects become long-term accounts.

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See what your dead leads are still worth

You already paid to generate every lead in your CRM. The discovery calls, the proposals, the follow-up emails — that's real money spent acquiring people who were interested enough to talk to you. Most of them didn't say no forever. They said not yet. Fill out what you know below and we'll show you how much recoverable revenue is sitting in your ignored lead history.