Dead Lead Resurrection Engine for Fractional CFOs & Finance Firms

The company that passed on fractional CFO services last year just raised a Series A. Are you in their inbox?

Reclaim monitors what's changed at every cold prospect's company since they went quiet — then writes a reactivation message timed to the exact moment their financial complexity just became your opportunity.

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The right message, triggered by the right financial event.

Reclaim pulls your cold prospect list every day, selects the next company, researches what's changed since they went quiet, then generates a reactivation message built around a real, current trigger — not a scheduled check-in.

Upload — Drop in your cold prospect list: name, company, last touchpoint, what they were evaluating, and why the engagement didn't happen — even "not the right stage yet" is enough.

Research — Reclaim scans each company for the financial and operational signals that change the CFO conversation: new funding rounds, board appointments, rapid hiring, M&A activity, new revenue lines, or a leadership change that reshuffles financial oversight.

Score — Each prospect is ranked by how significant the change is and how directly it maps to the original reason they passed. The companies whose financial complexity just jumped surface first.

Write — A ready-to-send reactivation message is generated for each prospect, referencing the specific event — not "checking in to see if you're still looking for finance support" but a message that makes them think "how did they know to reach out right now?"

Deliver — A prioritized daily report lands in your inbox: which prospect to contact today, what triggered the opportunity, and the message to send them.

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A fractional CFO engagement at $5k/mo is $60k a year. One reactivation covers years of this service.

The CAC on a reactivated client is effectively zero.

The moment a company needs a fractional CFO is rarely when they're looking for one.

Fractional CFO prospects don't pass because they don't have a financial problem. They pass because the problem isn't acute enough yet — or the timing isn't right. Then something changes. They raise capital and suddenly have investors to report to. They hire aggressively and cash flow gets unpredictable. They land an enterprise client and need real financial infrastructure overnight. That's your window — and it closes fast if you're not watching.

New Funding Round — Seed to Series A. Series A to B. Investors now have board seats and reporting expectations. The founder's spreadsheet isn't going to cut it anymore.

New CEO or Founder Change — Incoming leadership almost always wants a financial infrastructure review. The old way of doing things is on the table — including the bookkeeper handling everything.

Rapid Headcount Growth — Scaling from 10 to 40 employees in a year creates payroll complexity, benefits obligations, and burn rate questions that someone has to manage. That someone is often you.

M&A Activity or Acquisition — Either side of a deal creates immediate, urgent financial infrastructure needs. Due diligence, integration, reporting — all of it lands at once.

Board Appointment or Investor Involvement — The moment outside stakeholders enter the picture, financial reporting and accountability requirements escalate immediately.

They didn't outgrow the need. They outgrew their ability to ignore it.

Reclaim finds the inflection point. You show up the moment it happens.

What lands in your inbox every day.

Not a reminder to follow up. A prioritized brief on which cold prospect just hit a financial inflection point — with a ready-to-send message that makes you look like you've been paying attention all along.

Prioritized Prospect

One company from your cold list, fully researched and ranked by urgency of their financial situation, with a reactivation message ready to send today.

Company Signal Summary

A brief on the specific financial or operational event that changed — the trigger that makes reaching out now far more relevant than any follow-up you could have sent six months ago.

Ready-to-Send Message

A reactivation message anchored to the event — not "circling back on our conversation about CFO support" but "saw you just closed a Series B — investor reporting and board-level financials tend to become urgent fast after a raise like that."

Google Sheets Status Log

Every prospect tracked with signal type, last contact date, reactivation status, and outcome. Your cold pipeline manages itself while you focus on the work.

Your next long-term client is already in your contact history.

A single fractional CFO engagement at $5,000/mo is $60,000 a year — often for multiple years. One reactivated client from your cold list pays for this service for a very long time. The relationship already exists. The need was real when you first spoke. And something has almost certainly changed since then. You just need the system to be watching.

Runs every day — upload your list once, get prioritized outreach every day.

No contracts. Cancel before your next billing cycle and you won't be charged again.

$397/mo for any fractional CFO practice or finance firm with a history of prospects who weren't ready yet.

FAQs

How is this different from just keeping tabs on prospects through LinkedIn?

LinkedIn shows you job changes and the occasional company update — but it doesn't connect what changed to why a prospect passed, score reactivation potential, or write the message for you. Reclaim cross-references every signal against the original reason the deal stalled and generates a contextual reactivation message the same day. What you'd spend hours doing manually across dozens of prospects happens automatically every morning.

What information do I need to provide about each prospect?

A simple spreadsheet — company name, contact, when you last spoke, what they were evaluating (fractional CFO, controller services, financial modeling, etc.), and why they passed. "Not the right stage" or "already had a bookkeeper handling it" is enough context to generate a meaningful reactivation when the situation changes. We'll walk you through onboarding and help format whatever you have.

What if a prospect passed years ago and the company has changed a lot since then?

That's often the best scenario. A company that passed two years ago because they were too early-stage may have since raised capital, scaled headcount, and brought on a board — all without ever upgrading their financial infrastructure. Those are exactly the companies that need the conversation restarted. The more time has passed, the more likely something material has changed.

Do I review and approve the messages before they go out?

Yes, always. Every message comes to you for review before anything is sent. You'll see the trigger event, the prospect context, and the suggested message. Most fractional CFOs send with little or no editing — but you decide what goes out and when. Nothing sends without your sign-off.

Can I cancel anytime?

Yes. No contracts, no lock-in. Cancel before your next billing cycle and you won't be charged again.

They weren't ready then. The question is whether you're watching now.

Every company in your cold prospect list is somewhere on a growth curve. At some point, their financial complexity will outrun their current setup. When that moment comes, the fractional CFO who reaches out with a relevant, timely message gets the meeting. Be the one who's watching.

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See what your dead leads are still worth

You already paid to generate every lead in your CRM. The discovery calls, the proposals, the follow-up emails — that's real money spent acquiring people who were interested enough to talk to you. Most of them didn't say no forever. They said not yet. Fill out what you know below and we'll show you how much recoverable revenue is sitting in your ignored lead history.