Research · AI Referral Benchmarks
AI Referral Traffic Benchmarks
Aggregated, anonymized data from opted-in sites. What percentage of traffic comes from which AI source — ChatGPT, Claude, Perplexity, Gemini, and others — broken out by industry and business model.
- AI referral share, by source, by industry
- Quarter-over-quarter trend
- Conversion rate differential vs. organic search
- Opt-in program for contributing sites (and seeing the full data)
Dataset populating — first cut publishing soon
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