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Research · AI Referral Benchmarks

AI Referral Traffic Benchmarks

Aggregated, anonymized data from opted-in sites. What percentage of traffic comes from which AI source — ChatGPT, Claude, Perplexity, Gemini, and others — broken out by industry and business model.

  • AI referral share, by source, by industry
  • Quarter-over-quarter trend
  • Conversion rate differential vs. organic search
  • Opt-in program for contributing sites (and seeing the full data)

Dataset populating — first cut publishing soon

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